Letting people try VR for themselves before they buy is usually a smart move in marketing. But when you pair that with customers who already wait for their unfulfilled preorders this might be dangerous to say the least. What happened exactly? Oculus wants to get Rift demo units into 48 Best Buy stores starting May 7 and online from Microsoft and Amazon, starting May 6 at 9am PST, to have people play around and have a bite of VR. You can even schedule a demo online.

Either this is a bold move from Oculus or a thing that might upset some of the clients that already preordered the Rift but won’t receive it until long after this weekend. Oculus says that anyone who preordered can easily purchase the Rift and keep the benefits of preordering:

We know that many pre-order customers are still waiting for their Rifts, so we’re offering those customers a chance to purchase Rift from retail instead – while keeping their pre-order benefits, like the EVE: Valkyrie Founder’s Pack and priority status for Touch pre-orders. Starting May 6th, if you’re interested, simply go to your order status and let us know you’ve purchased a Rift at retail, and we’ll cancel your pre-order. Your EVE: Valkyrie entitlement will appear in your order history.

Keep in mind that if you order a Rift today direct from Oculus you won’t be seeing it until August.

Source: oculus.com