Berlin may be the largest city by both area and population in Germany and also the country’s capital, but Hamburg, on the other hand, can be named Europe’s capital of virtual reality. While this city, in which 1,8 million people live in, has been throughout its vibrant history a hub of science, education and culture, the time has come for it to aim to become Germany’s and, why not, Europe’s VR capital.
Why is Hamburg having such bold plans?
Hamburg is the city where innovation and technology are combined with big businesses and diverse industries. It has thereby great infrastructure and its creative entrepreneurs want to create the biggest VR hub in Europe because they can visualize a tremendous potential. One example is Virtual Reality Headquarters.
What is VRHQ?
Virtual Reality Headquarters(VRHQ) is the name of the newest virtual reality-related project from Hamburg. It gathers four startups with complementary business targets in the VR space. VRHQ is made up of the following companies:
- Noys VR, a social platform that provides VR live streaming of concerts
- VR Nerd, it runs Germany’s greatest VR-related blog (also, Tower Tag -VR multiplayer shooter game- and VR Insights -VR market research tool- are VR applications programmed by them)
- Spherie, the company that created world’s first 360 degree film VR drone
- Spice VR, a VR production company which specialises in immersive media and apps and 360-degree movie production
What is VRHQ’s target?
The huge four huge flours VR hub is a a great foundation of Germans’ realistic aim to build Europe’s biggest VR hub that will officially open its doors in 2019. Andreas Raabe, Spice VR‘s business director, revealed the reason why they desire this project: “We want to make VR accessible to people, help them understand the technology and the possibilities. From our experience, it takes creating a dialogue with other people, making them understand what VR can do and how it works, to create a new business idea. We provide the team, a lab and the necessary infrastructure for them.”
Hamburg is full of innovative minds and challenging targets, but more cities around the world should aim to introduce the VR space to a larger mass of people. The technology is our future and without collaboration and unity we are not able to spread great ideas that concern all the people. Virtual reality is a growing tech industry and it seems that Germany has already started taking action.