What happened last week?

Last week, at Facebook’s F8 Developer Conference in San Jose, California, Facebook revealed its partnership with Red Digital Cinema (the leading manufacturer of professional digital cinema cameras) and their professional revolutionary VR camera based on Facebook’s innovative Surround360 technology. Yes, digital cinema is evolving.


A  Facebook/Oculus representative said “Over the past year, we’ve worked to realize the next phase of our x6 and x24 6DoF capture prototypes and set out to find a camera hardware partner with uncompromising image quality and cinematographic acumen. Today, we’re pleased to announce our partnership with RED Digital Cinema.”.


Why is Facebook involved in this project?


Through this project, Facebook seems to be able to push VR content creation mainstream and this VR camera proves that the company wants to evolve to other platforms rather than just being a social networking platform. Also, Facebook’s depth detection technology combined with RED’s high dynamic range cinema cameras will make VR headsets have more realistic content.


In what ways is this camera different and innovative?


  • Full 3D information will be captured using the cameras in combination with Facebook’s depth estimation technology, enabling complete 3D reconstructions of captured scenes.


  • RED optimizes pixel count and caliber to deliver superior image quality for professional content creators.


  • This is the first end-to-end solution with all elements of the workflow toolchain combined into one powerful package.


  • Facebook’s depth estimation technology captures full 3D information about all objects in scenes which delivers a complete 3D reconstruction.


  • Red will offer the first end-to-end solution with all 360-degree 3D VR workflow elements in a single package, plus editing and production tools from Adobe, Foundry, and Otoy.


Any details regarding camera’s structure and price?


Unfortunately, there is no information regarding the price nor the date release, but this device is expected to be on the expensive side, taking in considerance that RED‘s latest flagship device which is the Weapon 8K VV is priced at $79,500 and other RED cameras usually range from $5,000 to $15,000.